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February 2013

Collaborative Learning: Measuring Up!

Posted by Liesl_Truscott on February 22, 2013 at 02:23 PM

Welcome back to our Collaborative Learning Series and the launch of our next topic: Measuring Sustainability: can measurement tools help guide sourcing decisions? Join us as we explore the wonderful - and wonderfully complex - world of metrics! (read more)

Collaboration for Industry Alignment

Posted by Brittany_Moore on February 19, 2013 at 11:34 AM

Guest Blog by Beth Jensen from OIA

Product Claims vs. Content Claims

Posted by Brittany_Moore on February 12, 2013 at 03:56 PM
In a couple of weeks we will release the Organic Content Standard, which has been designed to support organic content claims in final products.
 
A claim is anything a brand or retailer markets as a unique or desired quality of a product. Most countries have laws that ensure that claims are truthful.  Content claims and product claims can refer to a sustainability aspect of a product, but not necessarily.