ARVIND DEBUTS NEO CORD COLLECTION

Channeling the Fab Four, Arvind debuted a new corduroy collection on Tuesday at Bluezone in Munich, Germany. The collection, called Neo Cord, takes aim at the belief that corduroy is only a winter fabrication.

“There’s nothing new with corduroy, but by using the same technology we use in denim, we can bring denim sensibilities to the fabric,” said Vijay Shrinivas, Arvind chief sales and marketing officer. “You can wash it down for spring and summer.”

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