prAna is an ancient Sanskrit word for breath, life and vitality of the spirit. We are honored to borrow this name that lifts our aspirations and guides us towards a positive vision for the future. prAna couples purpose built designs and contemporary style with emphasis on a unique color palette and athletic fits. This design philosophy is applied across the Companyâ??s product line, which includes a full line of Sportswear, Activewear, and accessories.