Organic Exchange at MAGIC, February 16th-19th, 2009
||Organic Exchange at MAGIC, February 16th-19th, 2009
Despite visibly lower attendance than in past years, MAGIC continues to be a great resource for members and businesses; as well as an educational outlet for Organic Exchange. In addition to the obvious need for end consumer education about organic textiles, the need for retailer and brand education was present at MAGIC. Organic Exchange was available to answer many questions while circulating the show, providing materials at an Info Pod in “Sourcing,” and presenting at various seminars at both ECollection and Sourcing.
|OE noticed more businesses outside of ECollection displaying organic products than in the past. The organic option has become an additional feature for the buyer. So while we see a wider choice of organic textiles being offered, this also presents more potential for certification confusion and a greater need for organic education.
In line with the reduced number of exhibiting companies and visitors, Organic Exchange had only 2 staff members attend the February 2009 event to reduce costs. Member Services Manager, Daren Abney and Director of Industry Integrity, Anne Gillespie were present for members and non-members, distributing nearly 200 copies of the newly released Organic Exchange Essential Guide to Certification. For your free electronic copy please email Daren.
The following OE Members were at MAGIC to display their product offerings and meet with industry partners; all providing great representation of Organic Exchange:
Organic Exchange presents seminars at MAGIC to provide the growing organic market with important information and network the organic community. We were in Vegas to fulfill our non-profit obligation to expand the organic fiber market through education where it is most needed. It is our members’ valued support that enables our educational efforts.
If you are an OE Member and were at MAGIC and are not on our list, please email Daren. We look forward to seeing you at MAGIC in August 2009.
For additional information about Sponsoring OE’s return to MAGIC please review the sponsorship page.