Revolutionary e3™ sustainable cotton
launched by Bayer CropScience
Bayer CropScience launched its revolutionary e3™ sustainable cotton program at the Kingpins New York denim sourcing show this year. e3 is a transparent, environmentally responsible, economically viable, and socially equitable program that provides stringent guidelines for farmers in the United States who grow Certified FiberMax® or authentic Stoneville® cotton. Buyers can identify where their cotton was grown through e3.
For mills and brands, there are three key benefits of the e3 program:
- e3 is socially equitable to address issues of working/living conditions of growers and laborers, needs of the surrounding rural farm community, as well as consumer health and safety aspects.
- e3 is economically viable to meet the individual economic needs of farmers, farm families, farm workers and customers, and to help make farms financially competitive enterprises that are consistently profitable year over year.
- e3 is an environmentally responsible program encouraging reduced use of water, land and energy while maintaining productivity.
"The concept of sustainable cotton grew out of the desire of farmers, textile producers, brands and retailers to meet consumer demand for a renewable source of cotton," said Brent Crossland, Fiber Development Manager for Bayer CropScience. "Bayer CropScience is proud to bring a new and comprehensive option that addresses the various and complex aspects of sustainable cotton."
Bayer CropScience has enlisted the help of Olah Inc., Kingpins show producer, to assist with the consulting and marketing of e3 cotton to the textile and apparel industries.
"Olah is proud to support Bayer CropScience's new e3 program," said Andrew Olah, chief executive of Olah Inc. "In a world where sustainability has become a catchphrase, we are thrilled to be able to champion a cotton program that addresses the reality and science of sustainable cotton farming."
Cotton farmer enrollment is a voluntary commitment to continuous improvement in productivity, environmental quality, and personal well-being. Farm performance is self-evaluated though the Fieldprint® Calculator, an online tool designed by Field to Market, the Keystone Alliance for Sustainable Agriculture, and verified with in-season and post-harvest third-party audits.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. This year the company is celebrating 150 years of Bayer – consistent with its mission "Bayer: Science for a Better Life". Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com
About Olah Inc.
Olah Inc. is a New York–based global textile and apparel development and marketing firm and producer of the Kingpins Show. The 54-year-old company supplies U.S. companies with denim, corduroy and piece-dyed fabrics.