Textile Exchange

There is an emerging consumer group making their spending decisions with increasingly unique values. Millennials are looking for authenticity and transparency in the products they spend money on; these values are even considered above the purchase price. Certification to recognized standards can be a powerful tool in communicating to the purpose driven consumer. Sandra Fowler will introduce us to the millennial consumer and highlight how their values and behaviors shape effective product development and marketing. We will look at the importance of verification, and review some available tools and resources.