1st Annual 2025 Sustainable Cotton Challenge Report | 2018

Rita Luppino

This first annual 2025 Sustainable Cotton Challenge Report provides information and statistics on the achievements and impacts sustainable cotton programs are having on water, communities, soil quality, biodiversity and social considerations and regulations. By committing to use cotton from these initiatives and standards, the brands are ensuring that the intentions of their sustainable sourcing strategies are maintained and the integrity of their commitments are uncompromised.

These initiatives include organic cotton certified to the Organic Content Standard (OCS) or the Global Organic Textile Standard (GOTS), Fairtrade cotton (certified to Fairtrade International or Fair Trade U.S.A.), Better Cotton Initiative (BCI), Cotton Made in Africa (CmiA), and recycled cotton (rCotton) certified to an independently verifiable standard such as the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS). In addition, Cotton Connect’s REEL program and code provides a starting point for businesses aiming for greater sustainability in their cotton supply chain. Our 2018 report sets the base line for tracking progress for the 2025 Sustainable Cotton Project corporate participants and the sustainable cotton initiatives they have partnered with to make progress on their journey. The report looks at their consumption data from Textile Exchange’s Preferred Fiber & Materials (PFM) Benchmark Program as a starting point for tracking their evolution.

This report is sponsored by Marks&Spencer.