Kering and Textile Exchange published two comprehensive guides on the organic cotton trade today in order to provide a blueprint for companies sourcing organic cotton, and incorporating it into their supply chains. As easy-to use tools, the guides demonstrate best practices and sourcing models for a more responsible trade. Overall, the guides lift much of the burden off of sourcing organic cotton. Through alleviating many of the challenges in the trade, this can enable more companies to uptake more organic cotton, thereby leading to a virtuous cycle, resulting in increased organic cotton supply and usage in products. Ultimately, this will also create more sustainable cotton supply chains for farmers and for the good of the environment.