All materials have impacts. Whether it be fossil fuel inputs, land and chemical use, or human rights issues, brands are keen to show verifiable, data-driven improvements in their sourcing choices. There are emerging solutions, and materials with lower impact coming on the market at scale today. Presently, we need a more honest conversation about the factors driving brand choices, and the circular solutions that exist in the global market place.

In this discussion, we’ll consider the following points:

• Why choice and design matter so much, in terms of choosing the right materials to lower brand and supply chain impact fastest.
• How brands can make the right impact-driven choices to separate true circular from recycling.
• How sourcing companies can communicate with apparel designers around the true impact of material choices.
• Can communicating a full production narrative showing real, verifiable impact enable greener customer choices?

Hear from our panel:

• Lucita Jasmin, director of sustainability and external affairs, APRIL
• Sarah Hayes, sustainability business expert circularity, H&M
• Megan Stoneburner, director of materials, Textile Exchange

The discussion will be moderated by Toby Webb, founder of Innovation Forum.

2pm BST / 3pm CET