What is a product-related claim?
Product-related claims are used to show that a product or category of products are certified or contain certified content and are linked to an assurance process. Special care must be taken to ensure they are true, accurate, and not misleading.
Product-related claims may appear on-or-off product; examples include any of the below places where the standard may be mentioned:
- clothing/care labels
- online product descriptions
- catalogue product descriptions
- point-of sale marketing where the claim is connected to a specific product