How will the Materials Matter Standard help us measure impact?

The Materials Matter Standard will contribute to monitoring progress on our Climate+ targets primarily through Monitoring, Evaluation, and Learning (MEL) Indicators. These MEL indicators will serve as valuable tools for assessing and gaining insights from the adoption of best practices, as well as for measuring long-term outcomes. They will serve as a tool to inform the ongoing effectiveness and relevance of the standard over time. In the Materials Matter Standard system, there will be multiple sources of data collected that contribute to the MEL indicators. This includes indicator designations that have been added to pre-existing conformance-related and leadership criteria, as well as adaptation of the farm-level questionnaire that is collected before audits and a similar facility-level questionnaire that is being developed. The separate Regenerative Outcome Framework will also provide insight on impacts in geographic hotspots.