If a product has multiple components and multiple standards attributed to those respective components, how will it be quantified under the Materials Matter Standard? How will we make claims?
We are currently in the process of developing a new claims and labeling system that will accompany the new standard and include but not be limited to updates on:
· Allowed claims language options and requirements
· Claims categories
· Minimum content percentages
· Eligibility requirements
· Document format and navigation
· Claims approval process
· Monitoring and misuse procedures
· Retailer claims
We will provide more information on this subject as the process moves forward.