A General Marketing Claim is any claim that does not reference a specific product. All General Marketing claims shall be true, accurate, and not misleading. All claims shall be able to be verified through certification documents.
These claims may indicate or imply that a company meets the requirements of a standard, purchases certified products, or has made a certain level of commitment to the standard.
Examples include: information on a website, language in CSR report or commitment, banners at a trade show, mention of the standard in an advertisement, catalogue, or point of sale marketing.
Any number or wording that indicates exact % or volume of certified Claimed Material or products is NOT allowed.
*Note: Both types of claims can be used in business-to-business or consumer-facing communications, and logo use is NOT mandatory.