What are you doing to ensure that the claims guidance is in line with EU legislation?

The consumer-facing certification label that will be used for certification claims is still underway. As we move forward in 2024, the labeling task force continues its work to provide feedback on the certification label from an industry perspective. Given the importance of labels for consumer appeal, we are aiming to conduct consumer surveys or focus groups to also gain this audience’s insights. Finally, we are continuing our due diligence work related to legal compliance for claims and labeling. We are therefore planning further legal reviews and assessments of the new claims and labeling system to support legal compliance.