Textile News

REEL

Objective

To create more sustainable, traceable cotton.

Overview

The REEL Cotton Programme is a 3-year modular program for farmers with Sustainable Agricultural Practices (SAP) at its core. It has four key focus areas: – Agronomic training – Social mobility and engagement – Supply chain verification – Brand reputation

Manufacturing Process

N/A

Manufacturing Location

N/A

Fiber Production 2016/17 (MT)

29,997

Growth in production (2015/16 - 2016/17)

143% increase

Market Share of Total Cotton Grown (2016/17)

0.13%

Projected growth in production

Projected increase

Yield (see accompanying “TE Position” notes)

Claims 16% aveage yield increase among REEL farmers compared to control.

Rainfed/ Irrigated

Mostly irrigated

Water Management

Promotes water efficiency. Claims 16% average reduction in water use.

Soil Fertility

Promotes soil health and nutrient management through crop rotation and composting.

Biodiversity

Promotes biodiversity conservation.

GMOs Permitted?

Yes

Use of Hazardous Pesticides

REEL farmers are trained in pest management and reduction of harmful chemical use. Training is provided on organic pesticides (e.g. neem spray). Claims 40% average reduction in chemical pesticide use among REEL farmers.

Use of Synthetic Fertilizer

REEL farmers trained on crop rotation, composting and reduction in use of chemical fertilizers. Claims 20% reduction in chemical fertilizer use among REEL farmers.

LCA available?

NA

Water Consumption (m3/ 1000kg fiber*) or best practices used to conserve water

No LCA data

Primary Energy Demand MJ /1000 kg fiber *

No LCA data

Global Warming (kg of CO2-eq/ 1000kg fiber*)

No LCA data

Eutrophication (kg of phosphate-eq/ 1000 kg fiber *)

Promotes biodiversity conservation.

Social considerations / regulations

Yes

Verification / Certification (farm level)

REEL farmers are trained in pest management and reduction of harmful chemical use. Training is provided on organic pesticides (e.g. neem spray). Claims 40% average reduction in chemical pesticide use among REEL farmers.

Chain of Custody (supply chain)

REEL farmers trained on crop rotation, composting and reduction in use of chemical fertilizers. Claims 20% reduction in chemical fertilizer use among REEL farmers.

Product marketing/labeling

In store and on product marketing.

Consumer recognition

Primarily B2B but in-store marketing.

Livelihoods

REEL farmers receive training to improve yields and profits. Claims 41% avg. increase in profit compared to control farmers.

Product marketing/labeling

Brand/ retailer pays for service.

Quality perception/ implications

No known quality implications.
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