Quality perception/ implications
No known quality implications.
REEL
Objective
To create more sustainable, traceable cotton.
Overview
The REEL Cotton Programme is a 3-year modular program for farmers with Sustainable Agricultural Practices (SAP) at its core. It has four key focus areas:
– Agronomic training
– Social mobility and engagement
– Supply chain verification
– Brand reputation
Manufacturing Process
N/A
Manufacturing Location
N/A
Fiber Production 2016/17 (MT)
29,997
Growth in production (2015/16 - 2016/17)
143% increase
Market Share of Total Cotton Grown (2016/17)
0.13%
Projected growth in production
Projected increase
Yield (see accompanying “TE Position” notes)
Claims 16% aveage yield increase among REEL farmers compared to control.
Rainfed/ Irrigated
Mostly irrigated
Water Management
Promotes water efficiency. Claims 16% average reduction in water use.
Soil Fertility
Promotes soil health and nutrient management through crop rotation and composting.
Biodiversity
Promotes biodiversity conservation.
GMOs Permitted?
Yes
Use of Hazardous Pesticides
REEL farmers are trained in pest management and reduction of harmful chemical use. Training is provided on organic pesticides (e.g. neem spray). Claims 40% average reduction in
chemical pesticide use among REEL farmers.
Use of Synthetic Fertilizer
REEL farmers trained on crop rotation, composting and reduction in use of chemical fertilizers. Claims 20% reduction in chemical fertilizer use among REEL farmers.
LCA available?
NA
Water Consumption (m3/ 1000kg fiber*) or best practices used to conserve water
No LCA data
Primary Energy Demand MJ /1000 kg fiber *
No LCA data
Global Warming (kg of CO2-eq/ 1000kg fiber*)
No LCA data
Eutrophication (kg of phosphate-eq/ 1000 kg fiber *)
Promotes biodiversity conservation.
Social considerations / regulations
Yes
Verification / Certification (farm level)
REEL farmers are trained in pest management and reduction of harmful chemical use. Training is provided on organic pesticides (e.g. neem spray). Claims 40% average reduction in
chemical pesticide use among REEL farmers.
Chain of Custody (supply chain)
REEL farmers trained on crop rotation, composting and reduction in use of chemical fertilizers. Claims 20% reduction in chemical fertilizer use among REEL farmers.
Product marketing/labeling
In store and on product marketing.
Consumer recognition
Primarily B2B but in-store marketing.
Livelihoods
REEL farmers receive training to improve yields and profits. Claims 41% avg. increase in profit compared to control farmers.
Product marketing/labeling
Brand/ retailer pays for service.