Textile Exchange Releases First Annual 2025 Sustainable Cotton Challenge Report

February 21, 2019 | For Immediate Release

CONTACT: Donna Worley, Director of Marketing Communications & Public Relations donna@textileexchange.org

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Textile Exchange Releases First Annual  2025 Sustainable Cotton Challenge Report  A catalyst to spur a shift in the market toward the use of more sustainable cotton.

The 2025 Sustainable Cotton Challenge serves as a cornerstone for change in the apparel and textile industry by encouraging brands and retailers to commit to source 100% of their cotton from the most sustainable sources by the year 2025. The Challenge was formed in 2017 when His Royal Highness The Prince of Wales convened a group of CEOs through the work of his International Sustainability Unit that existed to address critical challenges facing the world. Those original 13 CEOs committed to work together to accelerate the use of sustainable cotton, which paved the way for other industry leaders to follow – resulting in 39 companies now committed to sourcing 100% sustainable cotton by 2025.

At the time of its inception, the 2025 Sustainable Cotton Challenge was known as the “Sustainable Cotton Communiqué” and its purpose was, and still is, to increase the uptake of organic and preferred cotton, therefore increasing the income of smallholder farmers, eliminating highly hazardous pesticides, eliminating or reducing the amount of pesticides and synthetic fertilizer used, reducing water use and improving water quality and soil health, which includes positive carbon impacts as a result of more sustainable practices. Mike Barry, Director of Sustainable Business at M&S said, There is growing recognition of the enormous social and environmental impact of the global fashion industry. The 2025 Sustainable Cotton Challenge shows how by working collaboratively the sector can scale rapidly solutions that are good for farmers, the environment and consumers alike.” Today, 19% of the world’s cotton is more sustainable. By 2025, it is the vision of this Challenge that more than 50% of the world’s cotton is converted to more sustainable growing methods.

Brands and retailers joining the challenge and committing to source more sustainable cotton, can choose from sources that are included on Textile Exchange’s list of recognized organic and sustainable cotton initiatives. These initiatives include:

      * Denotes initiatives being Benchmarked starting in 2019.

This first annual report provides information and statistics on the achievements and impacts these programs are having on water, communities, soil quality, biodiversity and social considerations and regulations. By committing to use cotton from these initiatives and standards, the brands are ensuring that the intentions of their sustainable sourcing strategies are maintained and the integrity of their commitments are uncompromised.


Of the 39 2025 Sustainable Cotton Challenge signatories, 30 participated in the 2018 Preferred Fiber and Materials Benchmark program to report on their progress towards their goal of 100% cotton being sourced from the approved initiatives by 2025:

“The tide is turning on traditional supply chains, with demands for greater transparency generating a change from transactional relationships to transformational partnerships,” said Alison Ward, CEO for CottonConnect. In order for sustainable cotton to become standard business practice, the amount of sustainable cotton grown and bought must increase significantly. The 2025 Sustainable Cotton Challenge pledge sends a signal to millions of producers that there is a real demand for a more sustainable approach to cotton production that reduces the environmental and social costs. Liza Schillo, Manager of Global Product Sustainability at Levi Strauss & Co. said, “Greater transparency across the supply chain and stronger, more strategic relationships between supply chain partners will be critical to the much-needed widespread adoption of sustainable farming practices around the world.” Get more information and join the 2025 Sustainable Cotton Challenge today: http://textileexchange.org/2025-sustainable-cotton-challenge/.


In March 2018, the Prince’s International Sustainability Unit was closed and Textile Exchange became the initiative’s secretariat. Working under the guidance of a steering group with representatives from Marks & Spencer, Soil Association, Better Cotton Initiative, Levi Strauss & Co., and Kering, Textile Exchange continues to build on the momentum to secure a more sustainable cotton sector.

In recognition of the influential work HRH The Prince of Wales has done to start the 2025 Sustainable Cotton Challenge initiative, Textile Exchange received the honor of being selected by publisher St James’s House to appear in Our Future King: Prince Charles at 70, a coffee-table book celebrating a lifetime of achievement, and heralding his current and future roles and responsibilities. The inclusion of the 2025 Sustainable Cotton Challenge is featured on pages 138-139. The eBook version is available here.


Founded in 2002, Textile Exchange is a global nonprofit that works to create leaders in the sustainable fiber and materials industry by providing learning opportunities, tools, insight, standards, data, measurement and benchmarking – and by building a community that can collectively accomplish what no individual or company can do alone. In addition, Textile Exchange manages and promotes a suite of six leading industry standards, including organic, recycled, responsible down and responsible wool, and content claims. The organization also collects critical industry data and insights, which are published through the annual Preferred Fiber and Materials Benchmark, a platform that enables brands and retailers to measure, manage and track their use of preferred fiber and materials. With more than 300 members who represent leading brands, retailers and suppliers, Textile Exchange has meaningfully accelerated the use of preferred fibers and increased the adoption of standards and certifications across the global textile industry. To learn more about Textile Exchange, visit: www.TextileExchange.org and follow Textile Exchange on Twitter at @TextileExchange.