La Rhea has an extensive background in the organic cotton agricultural sector as well as management and marketing. She is a 5th generation cotton farmer in Texas and her farm has been certified organic since 1991. She completed her BS in Education at Abilene Christian University in 1979. La Rhea was one of the co-founders of Organic Exchange and served as Chair of the Board until 2005 and then joined the management team. She is currently working on her Master in Organizational Leadership with a focus on Non-Profits.