The annual Better Cotton Conference is back! This year, Better Cotton is gathering in the vibrant city of İzmir, Türkiye, bringing together industry leaders, farmers, policymakers and innovators for two days of bold ideas, collaboration and action.

From building a fairer future for farming communities to restoring the environment through climate resilience, regenerative agriculture and biodiversity, they will tackle the industry’s most pressing challenges. Better Cotton will also explore the power of data – how traceability, digitalisation and real-time insights can drive real impact – while unpacking the evolving policies and partnerships shaping the future of sustainable cotton.