What is the minimum content threshold required to make claims under the Materials Matter Standard? 

The new minimum content threshold for labeling eligibility in the Materials Matter Standard system is 30%:  

• This threshold applies only to final products or components.   

• It applies to consumer-facing claims only, it does not apply to unfinished products in B2B transactions or transaction certificate eligibility.   

• The 30% threshold is a combined requirement that can be achieved through a blend of multiple Materials Matter certified materials.  

Examples: 

• Product containing 50% certified recycled polyester and 50% cotton. 

• Component containing 100% certified wool. 

• Product containing 5% certified recycled nylon and 25% certified alpaca. 

After careful and intentional data and feedback gathering, we have confirmed the 30% labeling threshold is both largely achievable while meeting a higher standard to drive impact and maintain credibility. The majority of certified materials in our system can achieve the 30% minimum as a single material on their own.  

Materials that cannot achieve the 30% threshold on their own can be blended with other certified materials to achieve the minimum threshold for labeling. 

Recycled MMCFs and recycled cotton are the two exceptions to the 30% threshold and will adopt a lower, time-bound, labeling threshold of 20%. There are current technical limitations to achieving a 30% labeling threshold for these materials.  Setting a threshold of 20% for these materials now still sets a high ambition level and ensures that at least 20% of the materials in the product support the goals of the Materials Matter Standard to move the industry toward more uptake of certified materials. 

We intend to raise the labeling threshold for these materials to 30% to align it with all materials in scope of the Materials Matter Standard in line with industry progress on the technical limitations.