Circular business models retain the value of existing materials.

Traditional business models in the fashion and textile industry are extractive. They’re focused on producing greater volumes over time, which uses more resources and creates more waste. In contrast, circular business models focus on retaining the value of existing materials through perpetual cycles. They minimize waste and pollution, keep products and materials in use, and regenerate natural systems.

Circularity in numbers


Participating brands that are investing in circular innovation.


Participating brands that are thinking about circularity when designing their products.


Participating brands that have shared their circularity strategy publicly.


Creating value shouldn’t have to mean extracting new resources.

A transition to a circular system has the potential to unlock an enormous economic opportunity for those brands willing to innovate and invest in new ways of doing business. Incorporating recycled materials into product collections is a good start. Companies then need to make sure their products and fabrics are designed and produced to be recyclable.

Fabric scraps, old clothing and textiles are cut into strips waiting for recycle.
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Dive deeper into materials and standards

We’re lighting the way to a more climate-friendly future for the industry by defining the criteria for preferred materials and helping brands understand where they come from.


Explore other focus areas

Strategy Integration

A materials strategy is critical to reaching climate targets on time.

Materials Portfolio

Companies can manage their climate impact through the materials they use.

Materials portfolio

Companies can manage their climate impact through the companies they use.


Climate and nature are interconnected. Our planet’s health depends on nature.

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See how your company compares to others

We’ve created a common framework for brands to report on their progress in sustainable materials sourcing.