Circular business models retain the value of existing materials.
Traditional business models in the fashion and textile industry are extractive. They’re focused on producing greater volumes over time, which uses more resources and creates more waste. In contrast, circular business models focus on retaining the value of existing materials through perpetual cycles. They minimize waste and pollution, keep products and materials in use, and regenerate natural systems.
Creating value shouldn’t have to mean extracting new resources.
A transition to a circular system has the potential to unlock an enormous economic opportunity for those brands willing to innovate and invest in new ways of doing business. Incorporating recycled materials into product collections is a good start. Companies then need to make sure their products and fabrics are designed and produced to be recyclable.
Participating brands that are investing in circular innovation.
Participating brands that are thinking about circularity when designing their products.
Participating brands that have shared their circularity strategy publicly.